Fashion Ethics by Sue Thomas

Author:Sue Thomas [Thomas, Sue]
Language: eng
Format: epub
Tags: Social Science, Media Studies
ISBN: 9781351612845
Google: GWE1DwAAQBAJ
Publisher: Routledge
Published: 2017-09-13T05:12:48+00:00

FIGURE 5.3 Canadian research student Josh Le, University of Alberta, who wore the same jeans for 15 months without washing them, 2011. Courtesy of the Edmonton Journal

Labelling

Accurate and informative labelling of garments is an ethical responsibility of the manufacturer: it is clear that it is a prime objective to enable environmentally sound outcomes, and the extension of life of the garments. This is a subject to which Swedish multinational retailer H&M has paid attention apropos of Ginetex (the International Association of Textile Care Labeling) who has developed a series of label instructions entitled clevercare™ for customers to advise them on how to care for their garments in a more environmentally aware manner:

• Don’t wash your clothes too often

• Lower the temperature when machine washing.

• Think of reducing the amount you tumble dry.

• Ironing only when necessary

• Use Dry Clean only when necessary

(Gintex, 2015)

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